Petrol is focused on exceptional customer care and superb merchandise assortment. We are dedicated to making fashion accessible to women. Petrol is not directed by names or labels but rather quality, fit, individuality and cost.

Over the past nineteen years Paula Acheson, owner and buyer, has worked hard to take an innovative approach to stock selection, merchandising and customer service. These important characteristics have allowed Petrol to stand out from the crowd and experience considerable growth.

“I am aware it is a competitive and often economically challenged industry. Our goal is to showcase outstanding merchandise in an elegant and customer-friendly environment, but most importantly demonstrating unparalleled customer service. We want our customers to enjoy shopping at Petrol,” she said.

The boutique experience is paramount to Petrol. The sense of discovery as you uncover exciting labels or one-off accessory complements the service you receive while searching for the ultimate basic.

The experience of boutique shopping began when the first fashionistas were enticed into these original high-end shops, which, by the century's end, had begun to cluster near a street that continues even now to feature cutting-edge boutiques, the rue Saint-Honoré. In those boutiques, the fashion queens of Versailles learned such new pleasures as the joy of displaying their most perfect outfits to an insider audience and the thrill of observing a particularly perfect new accessory that someone else had found before them and that they now just had to have.

Excerpt taken from The Essence of Style: How the French Invented High Fashion, Fine Food, Chic Cafes, Style, Sophistication, and Glamour